War Pushes India Towards Lab Growns – All choices shared: In India and China, consumers are passionate about lab-grown meat. in America? Not so much.
Would you rather eat a hamburger grown from animal cells than a whole cow? How about a veggie burger, once researchers have perfected the texture and taste of a meat burger?
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This question, believe it or not, is perhaps one of the most important questions of our time. Modern meat production includes appallingly inhumane conditions, the widespread use of antibiotics with worrisome public health impacts, and high environmental costs. And demand for meat is expected to increase by 73 percent by 2050, expanding the scale of factory farming and putting more pressure on our food system.
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With all this in mind, researchers are working hard for better meat alternatives. Some have developed plant-based products – such as the Impossible Burger, The Beyond Burger, Just Mayo and Just Egg – that closely mimic animal products. Some are working to invent cell products – “clean meat” – which, at the molecular level, will be like meat, but without slaughter.
A new study aims to discover the attitudes of consumers towards clean meat and vegetables. The most surprising thing about this survey is that it asked consumers in India and China, the two largest markets in the world and two sources of growing demand for meat.
Result? Consumers in China and India are more aware of clean meat than consumers in the United States – and even in the United States, many meat consumers are motivated.
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Researchers from the University of Bath, the Good Food Institute (a non-profit that promotes meat substitutes) and the Hong Kong Center for Long-Term Priorities surveyed nearly 3,030 consumers – about 1,000 in each country. what they eat today; for the purpose of testing their “food neophobia” or for the purpose of their willingness to try new foods; Questions about what to eat in a world where clean meat, vegetable meat and traditional meat are available.
They found that consumers in India and China (a disproportionately urban, educated and affluent sample) were more interested in buying clean, plant-based meat than Americans. However, it is clear that there is a large market for clean meat and vegetables in all three countries:
The United States has the largest share of consumers who said they are unlikely to buy clean meat at all: 23.6 percent. (In China, it was just 6.7 percent, and in India, 10.7 percent.) The United States also had the smallest share of consumers who said they were “very or very” likely to buy clean meat . In the United States, 29.8 percent were very likely or extremely likely. It was 59.3 percent in China and 48.7 percent in India.
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The plant meat numbers have seen the clean meat numbers, which is interesting. In general, teams pursuing clean meat do so because they don’t expect plant-based alternatives to be enough to win over consumers. However, this survey suggests that both may appeal to similar groups of people. Fortunately, this is almost everyone – especially in India and China.
In the United States, eating a lot of meat has been predicted to lead to less interest in alternatives. In China, however, those who ate the most meat expected to benefit most from clean meat and plant-based options. This suggests that while many people in the United States agree with their meat eating and are actively looking for alternatives, the trend is not global.
It’s a wonderful thing. China and India together comprise more than 2 billion people — and research suggests they’re far more enthusiastic about meat substitutes than Americans. India and China are lower in meat consumption per capita today than the richest countries, but they are nevertheless important because they are so big and have become richer.
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Most of the work on plant-based and clean meat that goes on today is done in America. But if companies only sell their products in the United States, they will not enter the largest markets in the world, where meat substitutes can be important. Factory farming is important in America – billions of animals are raised and eaten for food every year. But activists and entrepreneurs should be aware of opportunities abroad.
The results of the survey are certainly encouraging, but there are certainly reasons to take it with a grain of salt.
When answering the survey, many people try to answer exactly what they think the farmers want to hear – and, as the study notes, research shows that this effect is more pronounced in China than in the United States. For example, Faunalytics (2018) noted that survey respondents in China were more likely to know statements and were more likely to answer in the middle of the scales than respondents in the United States. different in the attitudes of the survey respondents.
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And consumers are especially likely to give idealized answers that don’t reflect their actual buying habits on factory farming surveys. For example, past polls have found that nearly half of Americans say they want to ban slaughterhouses. This is a remarkable result, and it is hard to imagine that a real vote on banning slaughterhouses would come close to this (although there are too many votes in favor of measures to animal welfare).
Even if people want to give an honest answer, it can be difficult to predict your own behavior in the future. It’s easy to think in theory, but would you buy a burger made with clean meat? This may be a decision you make in the grocery store now, it is difficult to predict years from now when clean meat is not yet commercially available.
And, as the report notes, there is always the risk that people don’t really understand the problem. When describing complex new ideas like Clean Meat, even with a very competent translation team, it can be difficult to convey the idea. “Although we have taken care to develop and translate clear descriptions of the products,” notes the document, “we cannot also exclude the possibility that some participants did not fully understand.”
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So there is still a lot of uncertainty around this survey and the attitude towards clean and plant-based meat in general. But as reported, the results are undoubtedly encouraging. In all three countries, and especially in China and India, many people want more humane meat substitutes. This bodes well for researchers hoping to end factory farming by inventing something better.
Twice a week, you’ll find a collection of ideas and solutions to address our biggest challenges: improving public health, reducing human and animal suffering, reducing catastrophic risks, and – simply – being better at it.
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While the situation has worsened an already poor supply chain, it has also increased freight rates that now threaten to increase their costs. An auto industry insider said freight rates are currently two to five times higher than pre-Covid levels. With most countries lifting pandemic restrictions, it was expected that rates would decrease, but the war changed the situation. Air traffic has increased by 8-10 percent in the last 28 days alone.
Fuel prices have soared since the start of the conflict in February. In India, state oil refiners last week raised jet fuel prices by 18%, the largest increase on record.
Amid the closure of airspace and sea routes due to the Russia-Ukraine war and the COVID-19 lockdown, congestion at Chinese ports is creating a double whammy for automakers and assemblers of electronics of India.
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While the situation has worsened an already poor supply chain, it has also increased freight rates that now threaten to increase their costs.
An auto industry insider said freight rates are currently two to five times higher than pre-Covid levels. With most countries lifting pandemic restrictions, it was expected that rates would decrease, but the war changed the situation. Air traffic has increased by 8-10 percent in the last 28 days alone.
A senior executive in the automotive industry said: “Logistics routes are at risk due to airspace closures and rerouting. This has resulted in delays in shipments, increased transportation costs, he said.
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Industry experts say local manufacturers may raise prices if costs remain high. Meanwhile, the Indian government has sought information from industry bodies to assess the situation, people familiar with the development said.
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